AI ROI for Small Business Workshop

 A hands-on virtual workshop for small business owners ready to use AI to grow revenue, save time, and stay competitive. 

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Workshop Details

Wednesday, June 10, 2026

9am - 1pm CDT

Special Offer $99

Up to 20 Attendees

Interactive 4-hour Workshop

Hands-on practice with Real AI tools

What You Will Learn & Benefits of Attending

Moving participants from AI awareness through practical tool use to building their own AI-enabled business strategy.

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Why AI is Urgent

Learn the foundational concepts you need to speak the language confidently

Develop Your Own Strategy

Leave with an actionable AI strategy tailored to your business

AI Applicability

Learn where AI delivers real RIO for your business, across customer experience, decision making, and marketing/sales

Hands-on Learning

Practice with real AI tools and get feedback

1:1 Support from AI Professionals

Workshop is led by Larry McLean, AI Leader, CDMP, C/CISO, and University professor

AI Adoption

Frameworks for managing the people side of AI adoption, which is where most efforts quietly stall

Connect with Peers

Small cohort (20 seats) means real interaction and personalized attention

Gain a competitive edge

Stay ahead of competitors wondering where to start with AI

Special Offer Pricing

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Our Facilitator

Larry McLean

Larry headshot in Office copy

Chief Growth Officer, McLean Forrester

Larry McLean is a seasoned technology executive with over 40 years of leadership, driving digital transformation across commercial and public sectors. As Chief Growth Officer at McLean Forrester LLC, he focuses on innovation, operational excellence, and delivering measurable results in complex IT and data-driven environments.

During his federal career, Larry held senior leadership roles overseeing two global IT networks, directing IT services for a U.S. Combatant Command, serving as a deployed squadron commander following 9/11, and leading the Enterprise Data Management Office at U.S. Transportation Command. He also served as a strategic advisor to the USTRANSCOM CIO, guiding the evaluation and integration of emerging technologies into enterprise architecture.

In the commercial sector, Larry partners with organizations to design and deploy AI-enabled solutions that drive measurable process improvements, operational efficiency, and smarter decision-making. His work focuses on embedding artificial intelligence, automation, and advanced analytics into core business functions, modernizing workflows, reducing friction, improving data integrity, and accelerating insight-to-action cycles. He helps leadership teams harness AI responsibly and transparently, strengthening organizational trust while unlocking new sources of enterprise value and competitive advantage.

Larry is also a Professor at Washington University in St. Louis in the McKelvey School of Engineering, where he teaches graduate courses in IT strategy, data governance, and digital transformation within the Master of Information Systems Management program.

He holds multiple industry certifications, including ITIL Expert, CDMP, C|CISO, and a Digital Transformation certificate from MIT. Grounded in mission-focused leadership, Larry continues to bridge public-sector rigor with private-sector agility to deliver sustainable impact.

 

Frequently asked questions

Who is this course for?

This course is designed for small business owners, sole proprietors, and entrepreneurs who want to understand AI's real-world impact on their business and walk away with an actionable plan. You do not need a technical background. You do not need to already be using AI tools.

Do I need any technical experience or AI knowledge to attend?

 You will get hands-on experience with Claude AI (a commercial AI assistant) during the workshop, including a practical prompt engineering framework you can use immediately. The exercises are designed so a complete beginner can participate fully and a more experienced user still learns something new. The only requirement is curiosity and a willingness to experiment during the live exercises. 

What will I actually walk away with?

You will leave the workshop with:

  • A working understanding of where AI can deliver real ROI in your business (front office, back office, customer experience, marketing, decision-making)
  • Hands-on skills with Claude using the CRAFT prompt engineering framework
  • A draft AI strategy specific to your business, including identified pain points, opportunities, and a starting point for implementation
  • Frameworks for managing the change inside your organization (Kotter's 8 Stages, Gleicher Formula for Change)
  • Course materials, reference guides, and follow-up resources to keep working after the session ends

This is a working session, not a lecture. You will be applying ideas to your business in real time.

What's the format? How does the virtual workshop work?

The course is a single 4-hour live virtual session on Wednesday, June 10, 2026, from 9:00 AM to 1:00 PM Central Time, delivered via Zoom or Teams. Cohort size is capped at 20 to ensure real interaction and personalized attention.

The format combines short teaching segments, group discussion, and hands-on exercises. You will need a computer with reliable internet, a webcam, and access to Claude (we will send setup instructions in advance, and a free tier is available). We recommend joining from a quiet space where you can fully participate. The session is interactive, not a webinar.

A recording will be shared with registered attendees afterward, but the real value is in the live participation.

What is your refund policy?

If you need to cancel, here is how it works:

  • Cancellations prior to the workshop: full credit toward a future cohort, transferable to a colleague
  • No-shows on the day of the workshop: no refund or credit, but the recording will still be shared

If you are unsure whether the workshop is the right fit for you, reach out before registering. We would rather have a quick conversation than have you register and not get value from it.  Contact us at info@mcleanforrester.com.